Sugar-Coated Pre-Collection
Sugar-Coated Pre-Collection
Sugar-coated is my fashion collection inspired by Japanese hikikomori and otaku culture. Drawing inspiration from my personal experience growing up, it tells a fictional story of a group of misfits who, under the fear and pressure of society, are forced to put on sugary facades. As they grow, they realize they don’t have to be boxed in and conform to societal standards—they can break free and fight for a place in this world. The sugar coating they put on will eventually wear off, and they won’t be so easy to swallow anymore.
As for the photography of “Sugar-Coated”, I aim to convey that by being themselves in this world, every day is a fight, a war, even in the most mundane situations, such as grocery shopping. To capture this concept, I collaborated with documentary photographer Nina Schollaardt to create a series of images featuring the boys in their daily life, finally living as their authentic selves, regardless of whether the world is against them.